The brand offers a comprehensive line of pet products, including high-quality, ethically sourced food, biodegradable poop bags, sustainable toys, stylish accessories, wholesome treats, and a specialized Puppy line, all crafted with a commitment to environmental responsibility and your dog’s well-being.
Challenges
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Nimble faced challenges maximizing its online presence and optimizing its website for search engines.
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Lack of optimized meta titles, descriptions, and headers across product pages.
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Inconsistent use of relevant keywords in product descriptions and content.
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Limited use of schema markup for better search engine understanding.
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Key product categories not ranking prominently in search engine results
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Intense competition in the pet care industry impacting its visibility.
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Difficulty in standing out among similar products in search queries.
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Issues with website loading speed were affecting the user experience and search rankings.
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Mobile optimization gaps impacting performance on different devices.
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Inadequate utilization of sitemaps and indexing protocols hindering search engine crawlers
Social Media Creatives
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Optimization Process
Strategies:
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Keyword Research and Mapping: The team conducted extensive research to pinpoint pertinent and high-performing keywords within the pet care industry. These keywords were strategically mapped to specific product categories, ensuring alignment with user search intent.
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Technical SEO Optimization: Initiatives included optimizing website loading speed through image optimization, browser caching, and content delivery network (CDN) solutions. Mobile optimization was prioritized through the implementation of responsive design and improvements to mobile page speed. Furthermore, the website’s indexability and crawlability were enhanced by optimizing sitemaps, meta robots tags, and URL structures.
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Content Quality Improvement: A comprehensive review of existing content, spanning product descriptions, blog posts, and informational pages, was conducted. To align with SEO best practices, the team ensured the incorporation of relevant and targeted keywords in a natural and user-friendly manner.
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Monitoring and Adjustments: This involved establishing a comprehensive monitoring system to track key performance indicators (KPIs), encompassing organic traffic, keyword rankings, and conversion rates. Regular reviews of analytics data were conducted to discern trends, identify anomalies, and pinpoint areas for improvement
Results:
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52.51% Surge in Organic Search Share
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30k+ Click Surge in 3 Months
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40.9429% Surge in Organic Traffic in Just 6 Months
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