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A Digital Marketing Strategist based in Anna Nagar, Chennai

MyDNA's Preventive Genetic Testing is best known for providing a direct-to-consumer genetic testing service in which customers provide a saliva sample that is laboratory analysed, to generate reports relating to the customer's genetic predispositions.

Elevating Style & SEO for MyDNA

We redesigned MyDNA website, crafting a stunning and user-friendly experience that showcases their genetic tests. Additionally, we implemented SEO best practices to increase website traffic and attract new health-conscious customers.

A Digital Marketing Strategist based in Anna Nagar, Chennai
A Digital Marketing Strategist based in Anna Nagar, Chennai

Social Media Creatives

A Digital Marketing Strategist based in Anna Nagar, Chennai
A Digital Marketing Strategist based in Anna Nagar, Chennai

Content, colors, and CTAs bring MyDNA a nearly 4X traffic increase

Strategies:

  • User experience enhancement – Don’t you hate clicking on a web page only to be met with a long, boring block of text? We spiced things up on MyDNA’s website with colors, digestible headers, and engaging calls to action (CTAs). This led to more local conversions and appointments.

  • Expanded keyword targets – MyDNA wants to be an online go-to for all genetic testing. So, we had to research what its audience was plugging into Google and expand that across the whole country.
     

Results:

  • 245% increase in total organic keyword rankings

  • 396% increase in organic traffic

  • 44% increase in local conversions

  • Significant growth in the customer pipeline

Contact Us

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